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Cosa (chi) è psychographics - definizione

QUALITATIVE METHODOLOGY USED TO DESCRIBE TRAITS OF HUMANS ON PSYCHOLOGICAL ATTRIBUTES

Psychographic; Psychographic profiling; Psychographic profile

psychographics

¦ plural noun [treated as sing.] the study and classification of people according to their attitudes, aspirations, etc., especially in market research.

Derivatives

psychographic adjective

Psychographic filtering

Psychographic filtering is located within a branch of collaborative filtering (user-based) which anticipates preferences based upon information received from a statistical survey, a questionnaire, or other forms of social research.Haag et al.

https://en.wikipedia.org/wiki/Psychographic_filtering

Psychographic segmentation

FORM OF MARKET SEGMENTATION BASED ON PSYCHOLOGICAL CHARACTERISTICS

Psychographic segmentation has been used in marketing research as a form of market segmentation which divides consumers into sub-groups based on shared psychological characteristics, including subconscious or conscious beliefs, motivations, and priorities to explain and predict consumer behavior. Developed in the 1970s, it applies behavioral and social sciences to explore to understand consumers’ decision-making processes, consumer attitudes, values, personalities, lifestyles, and communication preferences.

https://en.wikipedia.org/wiki/Psychographic_segmentation

Wikipedia

Psychographics

Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" The term psychographics is derived from the words “psychological” and “demographics” Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).

Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. Psychographic segmentation is a technique for grouping populations into sub-groups according to similar psychological variables.

Psychographic studies of individuals or communities can be valuable in the fields of marketing, demographics, opinion research, prediction, and social research in general. Psychographic attributes can be contrasted with demographic variables (such as age and gender), behavioral variables (such as purchase data or usage rate), and organizational descriptors (sometimes called firmographic variables), such as industry, number of employees, and functional area.

Psychographic methods gained prominence in the 2016 US presidential election and the opposing campaigns of Hillary Clinton and Donald Trump, with the latter using them extensively in microtargeting advertisements to narrow constituencies.

https://en.wikipedia.org/wiki/Psychographics

Esempi dal corpus di testo per psychographics

1. Already companies are paying close attention to demographics, psychographics and ethnicity; religion is the new frontier." For GlaxoSmithKline, gaining halal status for Ribena and Lucozade was important to secure and grow an already established Muslim consumer base.